About the Role:

As a Senior Analyst – PPC at iQuanti, you will be responsible for building, managing, and optimizing paid marketing campaigns across major digital platforms such as Google and Facebook. You will work to ensure client goals and objectives are achieved through strategic planning, execution, and data-driven decision-making.

Responsibilities:

• Define and execute online marketing campaigns across channels including Search, Display, Remarketing, and Social.
• Build, analyze, and constantly improve performance of campaigns by optimizing account structure, bids, budgets, and through continuous ad and landing page testing.
• Utilize tools such as Google AdWords, Bing Ads interface, AdWords Editor, Bing Editor, Facebook Ads, Google Analytics, Omniture, SEMrush, and other digital marketing tools.
• Organize and analyze data using Excel and PowerPoint for performance analysis, client dashboards, and monthly plans.
• Draw insights from data and test hypotheses using statistical techniques.
• Develop and deliver routine reports on a weekly and monthly basis.
• Prepare and present detailed monthly and quarterly overviews to clients.
• Actively participate in client meetings and support presentations.
• Learn and adopt iQuanti’s proprietary PPC frameworks for optimizing campaign performance.
• Stay updated on current PPC marketing trends, new advertising channels, platform features, and methods of analysis.

Key Technical Skills:

Google AdWords, Bing Ads, Facebook Ads, Google Analytics, Omniture, SEMrush, AdWords Editor, Bing Editor, Excel, PowerPoint, Data Analysis, PPC Campaign Management

Requirements:

• 3 to 6 years of experience managing PPC campaigns across search and social channels.
• Strong proficiency in Excel for data analysis and reporting.
• Familiarity with statistical techniques for analyzing and interpreting data is a plus.
• Excellent written and verbal communication skills.
• Ability to thrive in a fast-paced environment with minimal supervision.
• Exceptional attention to detail and commitment to quality.
• Knowledge of various PPC tools and digital analytics platforms.
• Ability to organize and present data insights clearly to clients.

About iQuanti:

Founded in 2008, iQuanti is a data-driven digital marketing firm renowned for leveraging analytics and proprietary models to deliver high-performance marketing programs. With over a decade of experience, iQuanti transforms consumer insights into actionable growth strategies for some of the world’s largest brands. Their proprietary ALPS tool utilizes predictive modeling and algorithmic simulations to enhance the effectiveness of client campaigns. iQuanti has been recognized on the 2018 Inc. 500/5000 list of fastest-growing companies in the U.S.